Crew branding is an inexact science.
Too usually, continually altering design traits and the fickleness of followers can both immediate unneeded alteration in a sporting organisation’s aesthetic, or else utterly paralyse it.
The Nationwide Hockey League and its franchises are a few of the worst offenders of all, with good designs usually usurped too early, and dangerous ones sticking round for what looks like eternity.
For higher or worse – however largely for the higher, the Washin...